Apple achieves most product placement of any brand in the last 10 yrs
If you’ve seen a movie in the last 10 years, chances are you’ve seen an Apple product. In 2010 alone, Apple products have appeared in 10 of the 33 films that hit number one at the box office, topping appearances by all other brands throughout the year. More impressive, Apple MacBooks, desktops, iPhones, and iPods have appeared in one third of all number one movies from 2001 to 2010–112 of the 334 #1 films at the U.S. box office since 2001. As such, BrandChannel has bestowed Apple its “2010 Award for Overall Product Placement” in its annual Brandcameo Product Placement Awards. Read more…
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Tags: iPad Trends
